8 Common mistakes to avoid when choosing brand fonts.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
7 Typographic rebrands that worked wonders.
Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models. Moreover, issues like biodiversity, sustainability, diversity and equity, and brand activism are all booming. So how does this all impact brand building? These macro shifts are greatly influencing how companies position themselves, the services they offer, and how they communicate with their customers.
How a Monotype Fonts subscription takes agencies to the next level.
From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.
Legal font licensing: Secrets to avoiding pitfalls with fonts.
Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.
5 rebrands that used type to transform their sector.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
Choosing the right type for your project.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
10 Ways to use the 2023 Type Trends in your designs.
Learn how to take styles from our 2023 Type Trends and apply them to your own designs.
Adapt to the latest trends and ways of working with Monotype Fonts. Here’s how.
Get inspired, stay adaptable, and deliver on-trend work with time-saving tools within Monotype Fonts.
8 reasons why you should pay for fonts.
Paid fonts are superior to free fonts in a variety of ways (and no, we’re not just saying that because we sell fonts). Learn what separates a premium font from a free font from experts at Monotype.
Why free fonts are costlier than you think.
From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.
How moving away from VPN and into a cloud-based solution will improve workflow and connect your offices.
VPNs might be great at protecting your company network, but it’s an outdated way to use and manage fonts. A VPN-powered network slows creative production down and disrupts creators’ workflows, costing your organization time and money.
Become your agency’s type hero.
Instead of spending countless hours choosing fonts for agencies, advocate for a cloud-based font solution to save time and money. Lean into your hero role with these solutions.
Gauge your clients’ font needs with these 12 questions.
When you’re undertaking the daunting, yet important task of determining client font usage, these questions can help get you started. Check them out in the article below.
The deadly “missing fonts” error and its implications on an agency.
We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.
Your Guide To Consistent, Powerful, and Meaningful Branding.
In the words of Monotype Creative Director, Charlie Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united.
Behind the scenes of the 2024 Type Trends report.
This year, as we explored the intricacies of type and culture with our 2024 Type Trends report, we embarked on a journey inspired by the timeless allure of vinyl records. Read on to learn more about the inspiration and process behind the campaign.
Q&A from the 2023 Type Trends Webinar.
We recently presented our 2023 Type Trends report during a lively, interactive webinar. Our Creative Type Directors and report curators, Emilios Theofanous and Terrance Weinzierl, walked through the projects featured in the report to a global audience of over 1,300 live attendees. There were too many thoughtful questions to answer during the Q&A, so we’ve taken the time to answer them below. Enjoy!
4 Ways Monotype customer success services can benefit a creative.
Superheroes need sidekicks. Professional sports teams need coaches. And creative teams out there, whether they’re top-tier agencies or up-and-comers hungry to be the best, need a support team they can count on — especially when it comes to addressing their specific typeface and font licensing needs