Type resources for designers and brand owners

Tag: Brand fonts

59 articles

Five takeaways from Brand New Conference.

This year, like many of you, we were excited to be back at the Brand New conference in person for a 2-day meetup of some of the most influential voices in design and branding. Read on for 5 things we learned.

Pride Amsterdam

Positive. Inclusive. Fun. A fluid new identity for Pride Amsterdam.

Evri

A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.

Positive. Inclusive. Fun. A fluid new identity for Pride Amsterdam.

Monotype partnered with D8 to craft a fluid new identity for Pride Amsterdam, one of the biggest Pride celebrations in the world attracting thousands of visitors.

A bespoke modification of Helvetica Now for a medical tech company.

A bespoke modification of Helvetica Now for a medical tech company.

Monotype’s company desktop license empowers cloud access to brand fonts.

Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments. 

A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.

Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.

All Together: A Playful New Typeface That Reflects the Joy of M&M’S.

M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family. 

A bespoke modification of Helvetica Now for medical tech company, Brainlab's rebrand.

A global leader in medical technology, Brainlab has evolved into a powerhouse, transforming healthcare at scale across oncology, surgery, and total operating room digitalization. After 30 years, Brainlab was ready for a full rebrand and came to Monotype for a customized version of Helvetica Now to serve as their brand typeface.

Everything old is new again: a deeper look at nostalgia in design.

Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from. 

Why Type? The Role of Type in Branding.

From brand strategy to sonic branding, learn why typography plays a significant role in your brand development. Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.

Do sci-fi fonts work in the real-world future?

In a recent episode of our Creative Characters podcast, the conversation centered around how the futures we envision aren’t always practical for the reality we live in – both in sci-fi films and fonts in car dashboards. 

Design by trial: Creating meaningful connections in virtual worlds

Elizabeth Ann Clark, Chief Creative Officer at virtual reality studio, AEXLAB, talks about the power of VR in social contexts, some of her favorite design tools, and how her team came to select a student-designed typeface for the face of their flagship game.

Amalia. The new custom typeface for Raiffeisen Bank's brand evolution.

In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.

The Hundred

The England and Wales Cricket Board (ECB) have reimagined Cricket with the introduction of a new competition; ‘The Hundred’. Monotype collaborated with FutureBrand London to create a bold and confident typographic identity aimed at shifting perceptions to attract a wider audience to the game.

What is the new normal?

Juan Villanueva, Type Designer at Monotype was interviewed by Print Magazine to discuss his thoughts on what the new normal could look like post-pandemic. Thinking introspectively, Juan was asked how his ‘old normal’ differs from his ‘new normal’ in his creative work and lifestyle. Check out the below to explore Juan’s thoughts - and ask yourself does post-pandemic mean ‘the new normal’ or ‘the next normal’ to you?

First published on Print Magazine.

The role of type in Reckitt’s brand transformation.

The new, bespoke typeface ‘Energy’ is distinctive, accessible and unique to the Reckitt brand, allowing it to confidently deliver its messages, reinforcing its commitment to making positive change.