3 Trends Re-Defining the Role of the Modern CMO.
What are the major challenges facing CMOs? Together with The Future Laboratory, we identified a number of ways that CMOs must adapt for future success.
Virtual reality: how brands are using this powerful marketing tool.
There’s a tectonic shift going on in marketing and 360° video and virtual reality are at the center of it all.
TYPO Berlin: you only get ahead if you keep moving.
An amazing line up of 60 speakers will take the stage at TYPO Berlin to explore how they use digital tools creatively and how to overcome digital distractions.
Adrian Shaughnessy talks music, vinyl and graphic design for Letterform Live.
Theo Inglis chats with graphic designer, writer, lecturer, editor and publisher, Adrian Shaughnessy, about his love of design, vinyl and album art.
How to choose a font that works everywhere.
Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.
Fonts behaving badly: Why you don’t always get the result you expect.
When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.
Virtual and augmented reality: rethinking design in limitless spaces.
Kenneth Woodruff explores the difficulties of AR/VR product development and highlights projects that are breaking new ground in the space.
The State of AI in the creative industry: from Watson to WhatTheFont.
Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.
Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
Holograms for home: how Wayfair is using augmented reality to transform the shopping experience.
Companies like Wayfair are proving that augmented reality can serve as a useful touchpoint and enhance online shopping.
How type helps you rebrand for the future.
Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers’ expanding expectations.
A Recap of Adobe MAX 2019
Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.
Marketing in the age of authenticity.
Monotype’s VP of Marketing, Alice Palmer, spoke at AMA Marketing Week Live about the role of persona-based marketing in building a customer-centric experience.
Six myths about text in augmented and virtual reality.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.
Behind the font: The challenges of going it alone.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Talking creative collaboration with UK Type Director Tom Foley.
UK Type Director Tom Foley discusses how today’s brands can deliver stunning, impactful creative work—if they can get everyone on the same page.
Is the text on your website ADA accessible? Part three: Live text.
In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.
Is the text on your website ADA accessible? Part two: Contrast.
In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.