The right tone in difficult times.
Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.
#CreativeMatters challenge recap.
Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.
Why creativity matters during times of uncertainty.
See how designers have stepped up in creative ways to visualize messages of hope, community, and caring for all.
Fontsmith arrives in the Monotype library.
Fontsmith’s roster of typefaces, along with its years or experience and expertise, are part of the Monotype library and available for all Mosaic customers.
Font engineering and the importance of what you can't see.
Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.
Monotype Acquires Fontsmith.
We’ve long admired the incredible work of Fontsmith Founder Jason Smith and his team of designers, and we’re proud to welcome them to the Monotype family.
The secrets and subtleties of handwriting fonts.
Out of all the thousands of fonts in the world, handwriting fonts are a category unto themselves. But even within that seemingly narrow niche, there is a range of styles that reflects the variations and subtle differences found in actual handwriting.
Typography terms and definitions.
From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.
Brand Talks Connections London: Looking back to move forward
Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.
How to keep your brand aligned along an ever-evolving customer journey.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Brand Talks Paris 2019: Keeping up with change
On November 7, Monotype hosted our second Brand Talks in Paris to explore the ways brands are impacted by both social and economic changes and how they can evolve. A few years ago, brands did not have the same considerations, but they now must keep pace with major issues such as environmental concerns, changing societal expectations, and new ways of engaging with the audience.
Variable Fonts 101.
Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.
What should brands know about variable fonts?
Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.
Brands built for the future: A recap of Brand Talks London 2019
Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.
How the Whitney uses type to build an identity around art.
Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.
How web fonts help you build emails customers actually want.
As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here’s how web fonts can help.
More than just words: How a smart typography strategy helps your bottom line.
Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.
Podcast: Pentagram’s Marina Willer and Monotype’s Nadine Chahine.
This episode features Marina Willer of Pentagram and Nadine Chahine of Monotype. A 30-minute dose of fascinating dialogue about the business of creativity