Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.
Over the past four years, we’ve been lucky to forge a reciprocal partnership with the Limerick School of Art & Design / TUS in Ireland. Both Creative Type Directors Tom Foley and Emilios Theofanous have now participated in workshops and modules at the leading fine art, design and creative media school. This year’s students were asked to write a message platform for one typeface and build a marketing plan and design assets to promote it in digital or print media.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
Legibility is a crucial consideration when trying to choose a font for your project. Here’s how to find a legible font that will be easy on the eyes for your readers and customers.
Launching a website or app? Your font choice is key to your success. Here’s how to assess the legibility, consistency, performance, and longevity of your font choice.
Find design inspiration in an age of information overload.
In this article, get a peek at recent and upcoming book releases in a variety of genres to get a sense of what typography styles are trending in publishing right now. This post is a guest piece from our friends at Reedsy, a website that connects authors with publishing professionals.
Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models. Moreover, issues like biodiversity, sustainability, diversity and equity, and brand activism are all booming. So how does this all impact brand building? These macro shifts are greatly influencing how companies position themselves, the services they offer, and how they communicate with their customers.
Duolingo, the hugely popular language learning web app, has refreshed its brand identity for their 300 million plus users.
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.
Marketing leaders: you might not realize that streamlining font purchasing in your organization can create substantial efficiencies for your design team, reduce risk, elevate your brand, and save money. Learn how Monotype Fonts not only helps designers, but supports leaders in their mission to help teams work smarter.
We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more.
Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
VPNs might be great at protecting your company network, but it’s an outdated way to use and manage fonts. A VPN-powered network slows creative production down and disrupts creators’ workflows, costing your organization time and money.
We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.