Your customers see your brand through design and typography. Typography is your brand’s ambassador. It is your visual voice, speaking for you every hour of every day, everywhere your brand lives.
You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.
Few typefaces are as deeply connected to a cultural moment as Gotham. Once chosen as the keystone typeface for the Obama for America campaign in 2007, Gotham Bold became synonymous with the campaign’s message of hope and change.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.
