Resources

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

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Why font licensing is more challenging than ever.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.

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How fonts can help you win the technology race.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

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Designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

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Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

Fonts: The underrated political campaign staffer

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.

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The underrated political campaign staffer.

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.

Consistency is the future: A recap of Brand Talks San Francisco

The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.

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Consistency is the future.

The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

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When type goes tiny

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

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The role of fonts in modern publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

Three styles of Helvetica Now are shown overlapping in the word "versaility."

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

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What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.