How to build an (authentic) sustainable brand. 

Meet Andrew Krivine and Michael Worthington.

Meet Cristina Pandol.

This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.   

This week we’re joined by award-winning creative Cristina Pandol, VP Creative at Westbrook Media, an entertainment company founded by Will Smith and Jada Pinkett Smith. Tune in as our own Bill Connolly talks to Cristina about her experiences as a creative from growing up multi-cultural to her short-lived allergy to entertainment. Listen until the end to hear their favorite advertisements.

Nostalgia, the creator economy, and the road to Bel-Air.

It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.

Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments. 

We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project. 

Nostalgia has been a growing theme since the pandemic hit more than two years ago. In chaos, people crave comfort, familiarity, and experiences that remind them of simpler times. We’ve written previously about how nostalgia is reflected in the development and use of typography in branding. However, nostalgia is also having a moment across nearly all sectors of human life: in fashion, in consumer products, and yes, even in Hollywood.

Monotype and Lippincott partnered up to create a bold, inclusive new identity for NYC Pride, the marquee event held every year by Heritage of Pride, one of the most iconic, enduring LGBTQIA+ organizations in the country.

Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from. 

In a recent episode of our Creative Characters podcast, the conversation centered around how the futures we envision aren’t always practical for the reality we live in – both in sci-fi films and fonts in car dashboards. 

Elizabeth Ann Clark, Chief Creative Officer at virtual reality studio, AEXLAB, talks about the power of VR in social contexts, some of her favorite design tools, and how her team came to select a student-designed typeface for the face of their flagship game.

Creative Type Director, Phil Garnham, spoke with the Economist in May about the impact the pandemic has had on typography. With such an unprecedented year we’ve had, Phil uncovers how this period has evolved fonts to become friendlier to their audiences. 

In this panel at the 2021 ADC Festival, Monotype’s Creative Type Director, Phil Garnham, is joined by KMS’ Jessica Krier and Journalist Jürgen Siebert. The group discusses the future of type with variable fonts and how they offer endless possibilities for creatives. They also raise questions about brand durability and expansion that variable fonts can enable - as well as simplifying its technical complexity.

After years of raising awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. Monotype Studio developed Mind Meridian – a modified typeface that puts warmth and accessibility at the heart of the brand.  

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.