Creative Characters S5 E3: From Biden to Harris: rebranding at lightning speed with Shar Biggers.
Shar Biggers.
On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
In this episode of Creative Characters, we dive into the whirlwind world of political design with Shar Biggers, the creative mind behind some of the most memorable campaign visuals in recent US politics.
Join us as we chat about Shar’s unexpected journey into political campaign branding, from designing Hillary Clinton’s 2016 presidential run to her most recent role as Deputy Creative Director for the Harris-Walz campaign. Shar takes us inside last-minute logo sprints, the art of balancing bold typography with the complexities of a major presidential campaign, and how these experiences have changed her as a creative.
Check out the case study for Shar’s work on the Harris-Walz campaign on her website.
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