A distinct custom font (with wings) for Duolingo.
“
London-based brand consultants Johnson Banks came to us to help finesse the favoured concept and extrapolate it into the design of a new custom display typeface.
”
Key Takeaways
- Duolingo introduced a custom typeface to reinforce its playful, approachable brand identity worldwide.
- Monotype designed fonts optimized for digital learning platforms, balancing readability with character and tone.
- Distinct typography helps learners feel engaged while keeping the brand instantly recognizable across contexts.
Topic
Taking inspiration from Duolingo’s iconic owl mascot ‘Duo’, agency Johnson Banks had begun to explore how the shapes inherent in the mascot’s design could influence the typography. Together we began to look at how to incorporate the shape and spirit of an owl’s wing into a unique custom font.
A distinct custom font (with wings) for Duolingo.
N-3-2706
Agency, Creative
