Future ready.

Can your brand’s digital strategy meet the moment?

More and more businesses are accelerating their digital strategy—abruptly, in some cases. Here’s what you need to know about making that change.

Let’s go.

Change at warp speed.

A recent McKinsey report made a bold claim: The societal changes brought on by the COVID-19 pandemic “have vaulted us five years forward in consumer and business adoption in a matter of around eight weeks.”

Five years in eight weeks.

Change at that pace is practically unheard of and presents a major challenge for brands, where new ideas and shifting priorities don’t always take shape as fast as we’d like. But if the future is now, how do you catch up?

Expertise

¿Ha llegado el momento de replantearnos cómo se lleva a cabo el trabajo creativo?

Hemos dedicado mucho tiempo a pensar en el impacto que ha tenido la pandemia en la colaboración que impulsa el trabajo creativo en las empresas de todo el mundo. A continuación, compartimos algunas ideas sobre qué podría depararnos el futuro.

Expertise

Cómo pueden destacar las marcas en el panorama digital.

Ahora que prácticamente todas las empresas del mundo lanzan aplicaciones y servicios en línea y otros productos digitales para hacer frente a los desafíos que ha traído consigo la crisis del COVID-19, muchas marcas se preguntan cómo pueden destacar en un panorama digital tan repentinamente saturado.

Highlights of Netflix at Brand Talks Connected.

Kevin Laurino, Manager of Art & Print Production, Retouching and Finishing, at Netflix shares experiences from his career-long relationship with fonts and solutions his team has implemented to simplify licensing and improve collaboration.

Focus on: Retail.

The retail industry has experienced arguably the most drastic series of changes over the past decade. Customers have gradually shifted more of their shopping activities online, leaving malls and brick-and-mortar stores with declining traffic.

Now, enter COVID-19. The pandemic has accelerated the inevitable, forcing everyone online, and the numbers are staggering: U.S. retailers’ online revenue has spiked by 68% year-over-year in 2020. Brands that hadn’t made or even begun the shift to a digital model have had to do so overnight.

Our latest eBook details the ways retail brands (and any brand, really) can make that transition and prepare for whatever’s next.

Download the eBook.

The future of retail branding.

See how retail brands can not only respond to these changes, but build a visual identity that will last through whatever comes next.

Expertise

¿Para qué sirve una tienda? Replantear el comercio en la era del confinamiento.

Las personas y las marcas siguen avanzando hacia un mundo de experiencias digitales, por lo que tener una presencia online humana y personal será lo que realmente marque la diferencia. Te contamos cómo puede ayudarte el diseño a conseguirlo.

Expertise

Where digital and physical meet: The future of retail.

The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.

Tools of the trade.

Fonts not only carry the key messages you want to convey, but draw a visual throughline across all your customer touchpoints.

But fonts are also software, and they deliver essential functionality to all the places your customers interact with your brands: Your emails, digital ads, apps, website, and so on.

When fonts work well, your customers’ experience is smooth, seamless, positive, and trustworthy. When fonts don’t work well … let’s just say it’s a different story.

Ensuring your fonts work properly is not rocket science, but there are some things you need to know. Read on to learn more.

Expertise

When type goes tiny

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

Expertise

How to choose a font that works everywhere.

Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.

Fuentes

Talking digital strategy at Brand Talks Connected.

Vídeos

Strichpunkt at Brand Talks Connected – EMEA.

Markus Dunke, Chief Client Officer, and Tanja Freudenthaler, Creative Director, for Strichpunkt Design, present their Audi case study at Brand Talks Connected – EMEA on November 18, 2020.

Vídeos

Dropbox at Brand Talks Connected – Americas.

Collin Whitehead, Director of Central Design for Dropbox, presents at Brand Talks Connected – Americas on November 19, 2020.

Vídeos

Mesa redonda de Brand Talks Connected (América).

Melissa Centrella, directora sénior de marketing de Monotype, modera un debate ameno con estos célebres panelistas: Ben Carmean, director creativo del grupo de VMLY&R; Marti Romances, director creativo y cofundador de Territory Studio; Jim Bogenrief, vicepresidente y responsable de estrategia de marca de First Republic Bank; y Jamie Levy, responsable de interacción de comerciantes de Shopify Plus.