Type trends.

How did the pandemic make fonts more friendly?

We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.

The concept of nonfungible tokens, or NFTs, entered the mainstream in February 2021 and the buzz hasn’t stopped building since. As NFTs become more established, what potential do they hold for typography as both a business and an art form?

Monotype’s 2022 Type Trends report explores how several socioeconomic, political, and cultural events continue to shape the way we approach creative work and how connect to each other online and offline.

Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from. 

From brand strategy to sonic branding, learn why typography plays a significant role in your brand development. Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.

In this episode, our own Bill Connolly is joined by Chelsea Goldwell, partner and creative director at Zero Studios, a digitally-native branding studio. Goldwell reflects on her trajectory in design and shares her perspectives on finding balance in this era of intense work.  

In our eighteenth episode, Terrance Weinzierl, Creative Type Director at Monotype, talks with Dave Addey, author of Typeset in the Future. Dave work explores type and design choices in sci-fi movies, a fun crossover that has drawn a remarkably big audience.

In our this week’s episode, Monotype’s Brand Designer, Marie Boulanger talks with Ellen Lupton, writer, curator, educator, and designer. They discuss her recent book, Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers, and Lupton’s mission to democratize type through teaching, collaborating, and writing. 

In our sixteenth episode, we talk with Tyler Haughey, a photographer whose work highlights otherwise unseen details of Jersey shore beach towns in the off-season. He discusses the creative influence of having a father who was a sign painter, as well as the nature of memory and how signage and décor help anchor experiences in our minds.  

Charles Nix, Creative Type Director at the Monotype Studio, takes us on a journey through the evolution of Helvetica®, from its earliest beginnings through to where we are today—the powerful and functional Helvetica Now Variable.

Join Monotype & Shutterstock on this live webinar and discover the trends driving branding and design today, and take a look at what’s on the horizon for 2021 and beyond.

After a year like no other, and with an ever-changing future ahead, it is truly an exciting time for the creative industry. Join Charles Nix and Phil Garnham from the Monotype Studio for an in-depth look at the typographic trends that have emerged from this experience.

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

Charles Nix, Monotype Creative Type Director, demonstrates how new variable font technology will enable designers to create with exciting, engaging, and effective typography.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.