In the words of Monotype Creative Director, Charlie Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united.

Picture it: Your agency is the talk of the town. You’ve acquired multiple clients, with new ones ready to sign on soon. Exciting opportunities are on the horizon. Account managers are thrilled. Leadership is thrilled. The creative team is also thrilled… but will onboarding a new client be the last, stress-inducing straw for your design team?

When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.

Making sure the environment is conducive to doing great creative work.

Introducing Futura Now: The definitive version of an iconic family.

Monotype’s Futura Now family is a revival and expansion of the famous typeface we all know so well. But do we know it, really?

It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.

Futura Now is the definitive version of the definitive geometric sans, re-digitized based on Paul Renner’s original designs and updated to provide a more contemporary typographic palette.