Why it pays to pay for creativity.
Artists pour their heart and soul into their craft and creations and in an ideal world, every artist would be recognized and paid appropriately for their efforts. In reality, however, artists often have to fight for their rights to be upheld. This has been true for centuries and is only intensifying in the digital era.
Announcing the 2020 Type Champions!
Monotype is thrilled to introduce the recipients of the second annual Type Champions Award, a program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
Will the real Futura please stand up?
Monotype’s Futura Now family is a revival and expansion of the famous typeface we all know so well. But do we know it, really?
Ed Benguiat, 1927-2020.
Ed Benguiat loved to draw letters. It’s what he did best. When he was not creating a new typeface, he could usually be found working on a piece of hand lettering or logo design for one of his many clients.
The next century of Futura.
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.
The Monotype Studio talks football
The National Football League has a long history of memorable logo design. We asked the Monotype Studio team to share their favorites, both contemporary and from childhood.
Typography and modern protest.
At its core, type is a storyteller. Letterforms deliver a message. And such messages are perhaps at their purest in the form of community-led designs for protest.
We’re all in this together: The importance building a brand from the inside out.
Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
Is it time to rethink how creative work gets done?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
What’s in a letterform?
A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.
How fonts can help your customers feel right at home.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
What’s a store for? Rethinking retail in the lockdown era.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
Behind the creation of FS Renaissance, with Craig Black and Pedro Arilla.
FS Renaissance is a handcrafted display font where each letter stands alone as a piece of art. Craig and Pedro recently shared their perspective on the concepts and creative process behind FS Renaissance.
The Time Is Now.
No matter how you look at it, 2020 will be a year that is studied in the history books. From a global pandemic, to economic instability, to mental health challenges, all of us are finding ourselves navigating an increasingly challenging and frightening world.
How brands can stand out amidst the digital noise.
With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.
Monotype Agrees to Acquire URW Type Foundry.
We’re very excited to share that Monotype has agreed to acquire URW Type Foundry, a subsidiary of Global Graphics PLC. Based in Hamburg, Germany, URW is an innovative font and software provider, with extensive experience in designing and engineering fonts to service the needs of global brands. We’re proud to welcome the team to the Monotype family.
How design and creativity can help meet this moment.
Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.
What are font superfamilies and why do we need them?
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?