HM International: Clearly comprehensive

With a strong market presence across Asia, HM International has established a reputation for quality and innovation. To sustain its competitive edge and support growth, the company has recognized the need for a robust font solution that helps enhance overall design quality and effectiveness.

Finding effective solutions.

Prior to partnering with Monotype, HM International discovered that their font workflow was “fragmented, inefficient, and lacking in terms of its understanding of font licensing” explained Ellis Tsui, Chief of Staff at HM International. The cause of this was relying on too many font providers, which led to an overly prolonged process of sourcing fonts and an overly complex process of managing license permissions. When the time came to expand their offerings to include advertising leaflets, digital advertising and website content, Ellis noted that HM International’s ability to differentiate itself through the typefaces they were using was becoming a key part of achieving success.
 

HM International and Monotype quickly acted to implement a more robust font management strategy, working together to create a bespoke font solution that achieved two key goals: First of all, a streamlined and comprehensive workflow and, secondly, a clear font licensing strategy. The result? Powerful productivity and peace of mind for their teams and clients.

A streamlined and comprehensive workflow.

With Monotype Fonts, designers can swiftly select and deploy fonts across various projects using a centralized platform, eliminating the hassle of searching and navigating multiple vendors to find the ideal fonts. This seamless workflow coupled with a world-class library of over 150,000 quality fonts means designers can quickly find and deploy “beautiful fonts across various artworks for any number of use cases”, meet deadlines with ease and enhance efficiency without sacrificing an iota of creativity or quality.

The Monotype Fonts library’s intuitive interface and range of fonts has been well-received by HM International designers and clients. Designers can now ensure consistency in their brand work and professionalism in their process; whilst it has become easier to ensure high-quality fonts can meet the elevated expectations from their clients. “So far, we have never had a client say, “I can’t find the right font from your library,” commented Ellis.

Monotype customers also find that the added benefit of being able to swap up to 200 subscribed fonts per quarter is beneficial to their company because it extends the freedom of font choice, providing more flexibility in meeting clients’ evolving needs and project requirements.

Clear font licensing

In addition to guidelines on font management, Monotype also provided HM International with tailored font licensing support. A prime example of this is Monotype Fonts’ single-EULA framework. This eradicates the “very tedious and time-consuming” task of navigating through numerous font licensing agreements from various providers. Thanks to the firm process and understanding of font licensing that Monotype was able to put in place, HM International designers and clients no longer have compliance concerns and the benefit of this cannot be understated. Now that font compliance is guaranteed, HM International designers do not have to spend time or energy confirming this and can instead concentrate their energies on being creative. This is just one of many examples of how Monotype Fonts can help organizations govern font usage easily with a simplified licensing structure and usage reports.

As an agency, it can be tricky to navigate font license conversations with clients. “Explaining font licensing isn’t easy, and can be frustrating for the client,” noted Ellis. With Monotype Fonts, the “custom subscription eliminates the need of explaining this to the client and guarantees that they have the proper licenses in place, which is very convenient for us.”

The bottom line.

HM International is now in a much better place to meet the diverse font needs that arise across their client base, which includes leaders in the financial industry who prioritize formal-looking and high-performing fonts as well as media companies who benefit from the flexibility of swappable fonts. Through the use of Monotype Fonts, HM International have been able to simultaneously add business value and boost their position in the market.
Just three months after their onboarding, HM International had many positive things to say about the features contained within Monotype Fonts: the intuitive structure of the library, the diligence of the onboarding and support teams, the clear licensing guidance, and overall value.

HM International acknowledged the peace of mind and efficiency Monotype Fonts can bring. As Ellis aptly put it, “because Monotype has more than enough font selections for us, we don’t have to worry about this – we can just rely on Monotype.”