Inside Santander’s new custom font from Monotype.

Key Takeaways

  •  Santander’s new type system strengthens brand clarity through custom font design.
  • The family includes 45 styles built to improve legibility across dense financial content.
  • Purpose-built typography helps you deliver clearer communication in every customer touchpoint.
Topic
Videos

We caught up with Juan Erquicia, Group Brand Manager at Santander, following his presentation at Brand Talks London 2019. Here, Erquicia discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

Related Articles

Explore insights on fonts, design, and licensing.

Three styles of Helvetica Now are shown overlapping in the word "versaility."

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here’s why that should change.

Learn more
What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here’s why that should change.

Embrace Ambiguity.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.

Learn more
Embrace Ambiguity.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a ‘neutral’ typeface has become a self-fulfilling prophecy. That’s not to say it isn’t, but the neutrality narrative is only half the story.

Learn more
Just how neutral is Helvetica?

In many ways the idea that Helvetica is a ‘neutral’ typeface has become a self-fulfilling prophecy. That’s not to say it isn’t, but the neutrality narrative is only half the story.

Designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football … jersey fonts? We examine the tall task of designing for the world of sport.

Learn more
The challenging game of designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football … jersey fonts? We examine the tall task of designing for the world of sport.

The role of fonts in modern publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

Learn more
The Role of Fonts in Modern Publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.