Creative Characters S6 E13: Jim Sutherland on slowing down to make things that matter.
“
I always slightly rally against not using common-sense language; trying to make things more complicated. I think our role is to make things simpler for people to understand.
”
Jim Sutherland.
Topic
On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
This week, host Graham Sturt sits down with Jim Sutherland to talk about London-based Studio Sutherl&—a design practice built on ideas, collaboration, and joy.
Jim explains why he avoids a fixed house style, why discomfort can lead to better outcomes, and how a spontaneous trip to Wales led to his involvement in MTTR, a sustainable denim brand.
Follow Jim’s work at studio-sutherland.co.uk or on Instagram @studio_sutherland.
