Presentation given by Britt Cobb, Associate Partner at Pentagram. Learn more about Monotype’s Brand Talks here.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
Font management: Common digital challenges and how to fix them.
Why forward-thinking font planning pays off.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
