Creative Characters S6 E8: Marta Cerdà Alimbau on why design needs time.
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Sometimes we forget that design is part of culture. It’s the craft that has been there for centuries. Design is also the visual testimony of the context.
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Marta Cerdà Alimbau.
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On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
What happens to creativity when designers are expected to work faster?
In this episode, host Phil Garnham speaks with Barcelona-based designer and typographer Marta Cerdà Alimbau about the growing tension between speed, technology, and creating meaningful design work.
Known for blending typography and illustration into expressive visual systems for global brands like Vogue, Nike, and The New York Times, Marta reflects on why doubt, memory, craft, and process still matter in an era shaped by automation and AI.
