Helvetica Now

Helvetica Now Variable, new from the Monotype Studio, offers more than a million new Helvetica styles in one state-of-the-art font file, allowing you to create infinite shades of expression, incredible typographic animations, and ultra-refined typography.

This ebook takes a look at the evolution of font design to illustrate why today's brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won't let you down.

Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.

Designers from several leading brands share their own experiences with Helvetica®, and discuss why Helvetica® Now is suited for the needs of a modern world.

You can love it or hate it, use it for nearly anything or refuse to use it at all. But however you feel about Helvetica, no one can deny its place in society.

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.