Brands today are connecting with customers across countless touchpoints – from LED billboards, to smartwatch apps to magazine ads. This provides countless opportunities for graphic designers and creative professionals to work on exciting projects, but designing for multiple environments at once has its challenges, too.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

Corporate typeface helps a timeless railway company now and into the future.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.