The Making of Toyota Type.

  • Toyota developed a custom typeface to unify its global brand identity across markets.
  •  Monotype collaborated to design fonts optimized for legibility in both digital and physical environments.
  • Consistent typography helps Toyota strengthen recognition and deliver a seamless customer experience worldwide.
Topic
Case studies

In this video, learn how Monotype worked with Saatchi & Saatchi to create Toyota Type as a part of the iconic automotive brand’s new brand identity. 

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