Toyota.
We partnered with Saatchi & Saatchi to create Toyota Type; An approachable, human and highly technical bespoke typeface.
We partnered with Saatchi & Saatchi to create Toyota Type; An approachable, human and highly technical bespoke typeface.
Steve Matteson is a Creative Type Director at Monotype, and is a type designer, historian and letterpress printer. He has designed more than 80 typeface families including brand families for Toyota, Microsoft and Google, as well as for the Monotype Library, including a dozen revivals of Frederic Goudy’s typefaces.