Why Type? The Role of Type in Branding.
On-demand 30 mins.

Why Type? The Role of Type in Branding.

From brand strategy to sonic branding, learn why typography plays a significant role in your brand development.

Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.  

You'll hear from:
Tom Foley

Tom Foley

Sr. Type Director

Monotype.

Tom leads a team of type designers creating fonts for the Monotype Library and corporate brands. Words and letters are in Tom’s blood - his great-grandfather was from a family of stonemasons that specialized in letter carving, and his uncle was a sign painter. 

James Fooks-Bale

James Fooks-Bale

Sr. Director of Brand

Monotype.

James oversees Monotype’s brand. The team has been recognised by various organisations such as the European Design Awards, Type Directors Club, Art Directors Club, D&AD, and the AIGA.