Creative Characters S4 E2: Talking type that melts in your heart (not in your hand) with Steffi Marti.
Steffi Marty, Global Head of Brand Identity and Design, Mars Snacking.
On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
This week, host Charles Nix sits down with Steffi Marti, the Global Head of Brand Identity and Design for Mars Snacking. If that sounds abstract, you probably know the brands she oversees: the Mars Bar, Snickers, and Skittles, and M&Ms. Charles and Steffi collaborated on a new typeface for M&Ms, released last year, and the two discuss the joy and challenges of managing such beloved and personal brands, why typography is crucial to that, and what she calls a ruthless discipline to weed out things that are unnecessary.”
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