Type Trends.

What is type saying to us in 2024?

Our annual Type Trends Report is a celebratory exercise, a chance to give flowers to some of the 
unique typographic voices we see all around us. But it’s also an opportunity for introspection:
what does the work tell us about ourselves? What is these designers’
work saying and why does it feel so relevant?

Everythingallofthetime.

If type is telling us something about our lives today, then this first trend reflects every possible facet of life, everywhere, all at once. 

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Whatever. 

Born of ’90s nostalgia, Whatever encompasses a spectrum of styles from nihilistic grunge to colorful pixel play. 

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Systm.

Despite having an engineered feel or approach to designing letters, Systm projects feel analog and human made. 

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De-form

De-form.

Is that a world-beating variable typeface, or is it just kinda Deform(ed)?

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Flux.

Whether truly animated or inspired by motion, Flux looks fast and dynamic.

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Quirk. 

A willingness to try something unexpected, to stand out, to speak differently.

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Counter Attack.

Negative space steps out onto center stage, begging to be seen and celebrated. 

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Counter Attack
Profeshinal

Profeshinal. 

A careful blend of humor and honesty that gives way to curious but brilliant creation. 

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100% Natural. 

Celebrating the joy of letter making and seeking to strategically position words with a sustainable mindset. 

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Natural
Return of the Serif

Return of the Serif.

There is something comforting about tradition, it allows us to stay grounded in ever more complex surroundings. 

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Type Trends 2024 in practice.

Monotype Creative Type Director Damien Collot, and Type Designer Jordan Bell, as they present projects featured in the report.

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What our contributors are saying.

“
Throughout this year we have been amazed by how much fun designers are having, which in turn has encouraged us to have fun making this report. There was a lot of talk about the ’90s this year, but I really enjoyed how maximalism interrupted some of our modernistic tendencies with its multi-faceted, excessive glee. ”

Jordan Bell

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Type Designer

The core of our work was to observe, research and collect creative work from across the globe. It’s a rewarding experience to get a chance to learn from all these talented creatives you come across, whether they make it to the final report or not. The creative industry is in ebullition, and I hope we succeeded in reflecting that in the report. ”

Damien Collot

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Creative Type Director

The art direction for this year’s Type Trends campaign is inspired by the iconic visual language of vinyl records, drawing upon the universally appreciated aesthetic of record sleeves and labels. Combined with imagery that depicts cultural happenings, generated using AI program MidJourney, the campaign demonstrates how the forces in our contemporary world manifest in type and design. ”

Ibz Gharib 

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Designer

Join in on the trendspotting fun.

Did we miss any trends or projects? 
Send it to us on social media!
Find us on Instagram @bymonotype 
or use the hashtag #TypeTrends2024 to let us know.