Why fonts make us feel
A scientific study exploring the emotional impact of type.
書体が英語を話す人々の感情に及ぼす影響について英国で調査(詳しくは下記参照👇)を行いました。さらにその影響は国や言語によって違ってくるのかを究明するため英語圏以外でも調査を行うこととなりました。この度「書体が感情に与える影響を探る科学的調査」日本語が出来上がりましたのでご紹介します。
この調査は、英語版と同様に「品質の確かさ(Quality)」「信頼(Trust)」「イノベーション(Innovation)」というブランド価値を表現した単語を使って、日本語書体と感情の関係性を解くものとなっています。
言語、タイポグラフィ、文化は全て、互いに密接に結びついていることがこのレポートからもご理解いただけると思います。調査結果はこちらからご覧ください。
詳しくは、電子書籍をダウンロードするか、ウェビナー(英語のみ)をご覧ください。
A scientific study exploring the emotional impact of type.
Senior Director, Brand, Monotype.
James oversees the development of Monotype’s brand as the Senior Director of Brand and was integral in bringing this research to fruition. Prior to Monotype, James spent the best part of a decade working in the design studios of Burberry, Alexander McQueen, and Stella McCartney, amongst others. Partnering with emerging brands and more established heritage brands, he was involved in both defining, and maintaining the creative.
Senior Creative Type Director, Monotype.
Phil is a Creative Type Director and type designer with many years of experience in the design and engineering of fonts for global brands. Working in collaboration with design studios and global clients, Phil understands the creative and business needs of brands looking to build continuity with type.
Brand Designer, Monotype.
Marie is a Brand Designer at Monotype, working at the crossroads between typography and branding. She's involved in custom type projects and on typeface releases. After studying both linguistics and type design, she still finds it incredibly exciting to explore the relationship between written information and the visual form of language.
Chief Operating Officer, Neurons.
Over the last 8 years, Mike has worked with neuroscience and behavioral science together for clients like Meta, TikTok, IKEA, and more.
Dive deeper into the research and continue learning about #WhyFontsMakeUsFeel.
Marie Boulanger, brand designer at Monotype, presented at Brand Talks London in November 2022, giving an overview of our ongoing research into the neuroscience of typography.
We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more.
Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.
適切な書体は信頼感を生み出し、消費者に長い期間に渡り影響を与えることができます。もちろん、書体は良いデザインの多くの要素の一つに過ぎません。また、ブランドの視覚的アイデンティティがしっかりとした基盤を持っていることも大切です。
Phil Garnham, Senior Type Director at Monotype, presented the results of a scientific study that qualitatively and quantitatively proves the influence of type.
We are only just scratching the surface and we'd like to continue to share with you as we uncover more.
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