Wake-Up Call: The Cultural Impact of Typography

Thought Leadership

Five signs (three in frame) in pink, green, and yellow with the following text, respectively: "DO IT! ACTION NOW! YES!"

Thought Leadership

Wake-Up Call: The Cultural Impact of Typography

Today, typography is embedded into the very fabric of our everyday lives, from the phones in our pockets to the signage on our streets. 

Type is more than a design choice. It has a remarkable impact on how we understand the world around us. It carries weight and has the power to provoke, persuade, and disrupt. 

Hear more from Charles Nix at the Fast Company Executive Board about how designers can harness the power of typography to shape their message and have a positive impact.

Portrait of Charles Nix wearing a black shirt in front of a black brick background cropped 3x2.

Senior Executive Creative Director

Charles Nix.

Charles Nix is a Senior Executive Creative Director, designer, typographer and educator. He was lead designer for Helvetica Now and has designed a number of popular typefaces in the Monotype Library, including Walbaum and Hope Sans, which received a Certificate of Typographic Excellence in the 22nd Annual Type Directors Club Typeface Design Competition.