A New Generation Requires Font Sophistication and More

Handwriting has long acted as a form self-expression. 

But as writing has become mediated more and more often by keyboards and screens, handwriting and cursive styles have taken the back seat to typography, particularly for Millennials and Gen Z. And they’re using fonts in new ways, recognizing type’s importance in shaping their impressions of others and how they express themselves.

Read more from Charles Nix at the Fast Company Executive Board about these generational shifts and the increasing importance of type for brands and individuals.