How Typography Helps Brands Communicate More Than Just Words

The way language looks has a significant impact in shaping how it is understood. Even if users don’t know the names of the fonts being used, they instinctively infer certain traits onto the message and the brand using them. Today, typefaces are a language we all speak.

As part of his work as Senior Executive Creative Director, Charles Nix works with clients to navigate the ideas and emotions type can evoke. 

How does typography influence us, from the music we listen to, to the books we read, to the labels of the products we buy? And how has technology changed our relationship to type and how type is utilized by businesses?

Learn more with this insightful discussion with Charles Nix via the Fast Company Executive Board.