Font Selection Strategy is Brand Strategy
Thought Leadership
Thought Leadership
Font Selection Strategy is Brand Strategy
Font decisions carry real weight, with the ability to impact trust, signal values, and express personality. Fonts are no longer a back-end concern; they’re essential storytelling tools for brands and individuals alike.
This is especially evident with younger generations. 69% of respondents in Monotype’s 2025 Fonts, Feels, & Reels study reported that font choice is important for creating posts on social media — with even higher percentages among Gen Z at 79% and Millennials at 78%.
Today, font selection strategy is brand strategy.
“When I think about the fonts available to brands and creators, I think about possibility. About the stories that become available to tell when the right font options are easy to find, and the wrong fonts don’t stand in the way.”
Read more from Mary Catherine Pflug at Transform Magazine on how fonts tell our stories, for people and brands alike.
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Senior Director, Foundry & Inventory
Mary Catherine Pflug.
Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable, and meaningful, enabling brands and creators to tell their stories with authenticity and impact.