National Portrait Gallery unveils new brand identity and programme ahead of 2023 reopening

The National Portrait Gallery in London has revealed its new identity,  debuting a new monogram, logotype, typeface and sleek color palette, inspired by paint and materials in the building and archive, as well as the gallery’s own portrait collection. The new logo, which sees the initials ‘NPG’ entwined, draws on an original sketch by the gallery’s first director, Sir George Scharf, who entwined and encircled ‘NPG’ in a workbook, dated 1893. ‘When we started working with the National Portrait Gallery, we quickly understood the requirement to create a brand for so much more than a gallery,’ said Karen Hughes, creative director of Edit Brand Studio.

Read the story of how this project came together here. The project was also covered by Harriet Lloyd-Smith at Wallpaper.