Your brand, in its own words.

Every brand is read before it is remembered. Type sets the tone, the pace, the sense of who you are, all of it before a single word is understood. Monotype Creative Type Services helps you find yours.

What we do.

Creative Type Services help organizations design, evolve, and scale the typography that defines their brand — creative direction and font engineering in one team.

Custom typefaces designed by Monotype

A voice competitors can’t buy off the shelf.

Creative Type Services delivers the design and technical solutions that make yours unmistakably yours.

Brand Type Assessment. Reveal how typography strengthens, or weakens, your brand. A structured audit benchmarks where you stand against competitors.
Custom Type Design. Create a typographic voice unique to your organization. Built from the ground up to carry your brand across every touchpoint.
Global Script Services. Extend language coverage with matched library fonts, companion fonts, or custom development, as the project requires.
Logotype & Wordmark Ideation. Craft distinctive typographic brand marks. Wordmarks and logotypes shaped to be unmistakably yours.
Font Modifications. Expand or adapt character sets, weights, and stylistic capabilities. Existing fonts extended to meet needs the original release never covered.
Technical font solutions. Get expert advice on font selection and technical requirements. Reduce duplicate fonts and organise your library around your needs.
Font renaming for governance. Make naming and classification easier to understand and deploy. Clear conventions that keep teams from guessing which file is which.
Creative sessions & workshops. Build typographic expertise inside your organization. Hands-on sessions that give teams the confidence to use type well.

Not sure which one you need.

Tell us where your typography is under strain and we’ll tell you which service fits, and which doesn’t.

Talk to a specialist →

Letter by letter.

Type is the most consistent thing your brand owns. It travels across every market, every screen, every touchpoint. Creative Type Services helps you make it yours, and keep it that way.

Typography sketch process M&Ms typography in use
Tencent typography sketch Tencent typography in use
Trussell typography process Trussell typography in use
Typography sketch process Evri typography in use

Where does your brand’s typography stand today?

Select the description closest to your organization — we’ll show the tells that go with it, and the most common next step.

Typography that supports your brand.

We assess how your current typography supports your brand, audience, and markets. We recommend where to retain, adapt, or develop your type.

Signs you’re here

Your type has served you well, but your brand has grown past it
You’re expanding into new markets, channels, or formats it wasn’t built for
You’re ready for a look that’s harder for competitors to just license too
Contact us →

Common questions.

What brand and procurement teams ask before an engagement starts.

Creative Type Services are project-based or retainer-based, priced against scope, scale, and complexity: the number of weights and scripts, the markets involved, and the technical environments the fonts have to work in. You get a fixed statement of work before anything begins.

Workshops run in days. Assessments and modifications run in weeks. A custom typeface or a global script extension runs in months, usually four to nine, depending on how much of the family you need at launch. Each service above carries a typical duration.

Yes. We work with your in-house team and agency on the typography scope agreed for your project.

Custom typefaces are drawn for you, and the licensing terms are agreed up front: exclusive ownership, exclusive use for a defined period, or a shared arrangement. We’ll tell you what each option means for your budget and your brand.

Creative Type Services helps you assess, select, design, adapt, and engineer typography for your brand and technical needs. TypeOps Services helps you establish visibility, clear responsibilities, effective workflows, and ongoing operational control. We can combine services where your needs require both.

With a conversation. Tell us where your typography is under strain and which markets you’re heading into; we’ll tell you which service fits, and which doesn’t.

Make typography a strategic advantage.

Growth asks more of a type system than it was built to carry — new markets, new platforms, more people making more decisions. Start with a conversation about where yours is under strain, and we’ll tell you which service fits.